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Millennials as Consumers and Drivers
The automotive aftermarket is most concerned with millennials’ driving and buying habits (specifically cars). Aftermarket suppliers want to know how miles driven (one of the key market drivers) will be affected when this driving-reluctant generation becomes their key demographic. The good news is that although the millennial generation has been sluggish in the past to obtain their driver’s licenses, buy a new car and drive as much as previous generations, there is still a good chance that millennials will be as car-centric if not more car-centric than previous generations.