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The Impact of Electrification and Automated Technologies on Business Strategy

In 2017-2018, Strategy& worked with AASA to assess market opportunities through 2030 for the CASE technologies. The result was a thorough report that laid out CASE developmental factors, timeline, and market opportunities.
Three years later, time has elapsed, COVID-19 hit, and some changes in the fundamental assumptions underlying that 2018 forecast have emerged. As a result of this new market environment, AASA and Strategy& have updated the 2018 study.
This update addresses key questions for the automotive aftermarket industry, including:
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What will be the impact of the key changes in vehicle technology – in particular, electrification and driving assist – on the aftermarket? How should suppliers think about their business strategies?
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Describe the effects that the pandemic has had on the adoption of CASE and what this means for the aftermarket.
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Provide upside and downside scenarios for adoption rates and impact at the VIO level and for product groups.
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What is the timing of these impacts and changes?
This report was originally presented at the 2021 Vision Conference and in the April follow-up webinar, exclusively for AASA members.
These terms govern the use of this report.