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2021 Joint E-commerce Trends and Outlook Forecast

Date: November 2, 2021
Topic: Business Insights, Consumer Trends, e-Tailing

AASA, in partnership with The Auto Care Association, commissioned the 2021 Joint E-commerce Trends and Outlook Forecast to provide our members with the insights needed to navigate these questions. We are committed to being the first place you go for industry views on how developments like e-commerce may impact your business. 
Made possible by the invaluable contributions of our research partners, this study was led by Jefferies, with contributors GCommerce, Hedges & Company, IHS Markit, IMR Inc., and M Science.
In this study, readers will find:

  • A consolidated view of the e-commerce growth through the year 2025 covering e-tailers from AutoZone to O’Reilly to Walmart;

  • How quickly the e-commerce market will grow year-over-year through 2025;

  • E-commerce penetration growth in the automotive aftermarket for U.S. consumers, and how it compares across industries;

  • Exploration of the differing online purchasing behaviors by generation and demographic; and

  • The impact of COVID-19 as an accelerant to e-commerce adoption. 

This report is included as a benefit for AASA Members.

Not a member? Purchase this report for $1,500 to unlock instant access or combine it with the newly-released Electrification forecast for $2,500 and gain even more insights into the evolving auto care industry. Click here to learn more about the electrification study. 

Want a preview? The Table of Contents overview is provided below. To request an executive summary of this report, contact Philip Atkins


Page #


Sample Topics (not exhaustive)


Continued & Growing Importance of E-commerce

  • Market Size and Forecast

  • E-Commerce Adoption and Penetration

  • Channel Breakdown by Part Category

  • Consumer Spend and Behavior


Reaching the Online Aftermarket Consumer

  • Consumer Engagement

  • Consumer Pre-Purchase & Research Behavior


State of the Automotive Aftermarket

  • U.S. VIO Growth

  • Age of U.S. Vehicle Fleet


COVID Impact on the Supply Chain

  • Shipping Costs

  • Labor Availability


Key Findings and Takeaways



Appendix: Key Terms & Definitions



Terms and Conditions


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