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eCommerce and Adapting to Change in the Aftermarket

Date: August 23, 2019
The “can’t miss” 2019 AASA Technology Conference is quickly approaching, scheduled for Sunday, Sept. 29 through Tuesday, Oct. 1 in Boca Raton, Fla. The successful Technology Track sessions are back again this year, with concurrent sessions focused on technology advances in heavy duty, digital marketing and e-commerce platforms. Brian Dwyer, Founder & CEO and Joe Williams, VP of Client Success, InteractOne, provided additional insights into the e-Commerce track and what attendees can expect to learn. 

What are the biggest challenges parts suppliers should be prepared to face in this time of disruption?

It’s a double-edged sword: Product and vehicle data standards are necessary for distribution channels, including marketplaces, but isn’t necessarily user-friendly for an eCommerce shopper, even the DIYers. We believe the biggest challenge is to provide your product and fitment data in a way that allows for marketplace integration but also presents well and navigates easily for B2C shoppers. 

What can other verticals teach us about eCommerce and adapting to change?

The accessories aftermarket is the best example that isn’t too far from home. SEMA South & Central Halls are full of businesses that dominate on B2C and B2B eCommerce, although they're typically running a smaller dataset than OE parts. Amazon began making waves in the accessory retailer niche as far back as 2004. Accessory manufacturers and suppliers had to evolve their fulfillment and shipping processes as well as their online presence, which is something we’re seeing increase now in our industry. 

In terms of online retailing, what do you predict the industry will look like in 2 years? 5 years?

Continued evolution of B2B eCommerce growth, creating more of a need to market smarter due to increased competition. Companies that properly implement analytics and make data-driven decisions will lead those that are slower to implement a comprehensive eCommerce strategy. 

More details on the Technology Conference and the exciting agenda are available here.
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