Data Privacy Will Change Your Business: Lisa Henkel at AASA Technology Conference

Date: July 11, 2019
Learn how GDPR and future U.S. data privacy regulations will directly impact your CRM and marketing activities at the 2019 AASA Technology Conference, Sunday, Sept. 29 – Tuesday, Oct. 1, in Boca Raton, Fla. Lisa Henkel, former Global Sales Effectiveness Manager for Gates and current CEO of LMY CRM LLC, is the subject matter expert examining this urgent issue and how it will impact the aftermarket.
 
The AASA Technology Conference is the industry’s leading technology event, attended by IT/IS, engineers, data/catalog managers, customer service, web developers, data analysts, product managers and marketing from suppliers, WDs, retailers, and technology and service providers. Participants will learn about major emerging technology trends, compare ideas with manufacturers and channel partners, develop connections with the leading technology executives in the aftermarket.
 
In addition to Henkel’s presentation, other speakers and presentations will include:
 
  • “Future: IoT and Everything Digital,” -- Alan Chakra, managing director, Deloitte Digital, Deloitte Consulting LLP
  • “Commercial Vehicle Technology Moves Forward” -- TJ Thomas, director, marketing and customer solutions, Bendix Commercial Vehicle Systems
  • “Developing Digital Aftermarket Products” -- Charles Vaillant, chief technology officer, Mann+Hummel
  • “Bridging OE and Aftermarket Technology Developments” -- Joe McCorry, North American president for the aftermarket, ZF Services
  • “AI and Machine Learning: A Case Study with Real Benefits” -- Ben Johnson, director, product management, Mitchell1
  • “Shop of the Future: Innovative Models for Using Vehicle Data” – moderated by Donny Seyfer, NASTF, and featuring Tilak Kasturi of Predii and other panelists
 
The AASA Technology Conference will feature live technology demonstrations by Continental, FenSens, Huecore, Mammoth, TireStamp and more. The popular “Member Spotlight” for 2019 will showcase Standard Motor Products, outlining how its future success is based on embedding technology in all areas of business. The successful Technology Track sessions also are back again this year, with concurrent sessions focused on technology advances in heavy duty, marketing and information technology (IT).
 
Immediately prior to the conference, the AASA Technology Council will host its Fall Meeting, open to manufacturer attendees. The ATC Fall Meeting highlight will be the “Customer Technology Town Hall” featuring separate presentations by NAPA and AutoZone. The agenda also includes AASA and ATC updates, the Aftermarket Technology Roadmap and ATC’s new initiatives.
 
The AASA Technology Conference sponsors to date are Autologue, AutoNetTV eShipping, Experian, Interact One, MAM Software, Omnna, OptiCat, PhaseZero, Pricedex Software, Snap 36 and TecAlliance. The event offers promotional opportunities to fit all budgets – contact Megan Gardner of AASA for details: mgardner@aasa.mema.org.
 
More information about the 2019 AASA Technology Conference is available here.
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