Daron Gifford
Partner
Plante Moran

Daron Gifford is a Partner with Plante Moran, an accounting and consulting firm based in Michigan.  He leads the strategy and automotive industry consulting practices for Plante & Moran.

Daron has over 40 years of experience in automotive and manufacturing industry, beginning his career with General Motors.  He is a seasoned professional and respected voice within executive circles, providing management consulting services to a wide range of corporate organizations. His versatile experience in the manufacturing and automotive sectors includes OEMs, suppliers, retailers, distributors and engineering services across the globe. 

Daron’s views on strategy have assisted organizations in their business direction, competitive market positioning, corporate core competencies, operational efficiencies, restructuring, joint ventures, business partnerships, mergers and acquisitions.  He is a respected national leader, having served as a senior adviser to the U.S. Department of Energy on the automotive industry.  

Daron has a Master of Business Administration degree from the University of Virginia, and a Bachelor of Industrial Administration degree from General Motors Institute (now known as Kettering University).  He has certifications in Valuation (as a CVA), Production and Inventory Management, and Electroplating and Surface Finishing. 

He is also active in the community, serving as the Chairman of the Board of Trustees for Notre Dame Preparatory School and Marist Academy in Pontiac.

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