Bill Long, AAP
President and Chief Executive Officer
Motor & Equipment Manufacturers Association (MEMA)


Bill Long, AAP, is president and chief executive officer of the Motor & Equipment Manufacturers Association (MEMA).

Before being named President and COO, on Nov. 1, 2012, Long served as executive vice president.

Long is a respected and highly recognized industry leader with more than 30 years of aftermarket supplier experience.

Prior to joining AASA, Long served as president of Long Strategies LLC and as managing partner of BC Partners LLC, providing business improvement strategies, global competitiveness, brand relevance development, marketing and leadership services to the automotive industry, since October 2009.

Long served as executive vice president, North American operations Proliance International Inc., and as vice president and general manager of Echlin/Dana’s Engine Management Division, which included the company’s AutoTune Consumer Products Division; BWD Automotive; Beck/Arnley WorldParts; NAPA Echlin; and Accel, Hurst and Mr. Gasket business units and brands.

Long also served as a corporate officer at NASCAR before joining the Indy Racing League where he served as vice president of weekly and regional touring series and as vice president of marketing, respectively.

He serves on the board of the National Automotive Service Task Force (NASTF) and as member of the Northwood University Automotive Aftermarket Advisory Board and the Automotive Aftermarket Charitable Foundation Board. Long is also a past chairman of the National Car Care Council.

Long was awarded the prestigious MEMA Triangle Award in 1999 and Northwood University’s Automotive Aftermarket Management Education Award in 2000, both recognizing his work in educating federal lawmakers and serving as a technical expert on issues concerning the industry’s access to vehicle on-board diagnostics and repair information. Long was honored with the Jack Arute Sr. Excellence in Motorsports Award in 2001 for his contribution and dedication to the motorsports industry.

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