AASA has been working closely with members on Minimum Advertised Price (MAP) for a couple years with a goal of providing members with enough information to allow them to make their own intelligent, independent decisions on their company’s pricing strategies. The MAP Virtual Summit will provide a general overview in addition to the legal do’s and don’ts for those interested in learning more about MAP while also going deeper into case study’s and how to’s for those that are familiar with it but want to learn more before making a decision on whether or not to implement. The voice of the customer segment will also help provide answers to many of the “why or why not” concerns.
Previous events were a huge success with over a hundred people joining our initial webinar. Our event in March of 2018 yielded great feedback with attendees getting the most out of the customer panel and their opinions on MAP. The Nov. 19 MAP Virtual Summit continued this discussion and left everyone with the answers they need to make the right decision for their business. The MAP Virtual Summit was only open to AASA members and is one of the many member benefits we provide.
AASA has created a MAP Virtual Hub for all your MAP needs. The hub includes videos and presentations from previous AASA MAP events as well as some common FAQs.
Legal Disclaimer: MAP and all pricing are an independent decision by each supplier, and by suppliers independent of customers. AASA does not have a position on MAP pricing. Our role is solely to educate. Our supplier members’ interests are best served by making informed business decisions.