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Attendee Stats

Statistics for 2018 AASA Technology Conference attendees are below. The breakdown includes total attendees, number of companies represented, job title type and regions.

Attendees by Job Titles
Attendees by Type
Attendees by Region  



Why You Should Attend

The AASA Technology Conference showcases the latest technologies in the motor vehicle industry and their impact on the aftermarket. Key topics for 2019 include …

  • Future: IoT and Everything Digital

  • Data Privacy Will Change Your Business

  • Commercial Vehicle Technology Moves Forward Quickly

  • Developing Digital Aftermarket Products

  • Bridging OE and Aftermarket Technologies

  • AI and Machine Learning: A Case Study with Real Benefits

  • Shop of the Future: Innovative Models for Using Vehicle Data

In addition, the “Member Spotlight” highlights a traditional parts supplier sharing how it is basing its future success on embedding technology in all areas of business. The event also includes a half-day program of three sessions focused on specific areas of Technology: Heavy Duty, Marketing and Information Technology. Live demonstrations of the latest technology are back again in 2019. This year’s demos will include robotics, 3D printing, retrofit ADAS and much more!

Why you should attend if you’re a supplier …

The annual AASA Technology Conference offers aftermarket suppliers the opportunity to network with fellow suppliers and key customers. Its format allows suppliers to discuss key technology issues and the latest developments in an open dialogue with customers. And the event also provides technology executives from AASA supplier members with an exclusive session focused on manufacturer issues, available to members only.

Why you should attend if you’re an aftermarket channel partner …

As the aftermarket adapts to the rapid pace of change not only in vehicle technologies, but in the way business is done, it has never been more important to maintain an open dialogue between suppliers and channel partners. The AASA Technology Conference encourages participation by channel partners and provides content to spur discussion among all industry participants. AASA’s goal is to encourage conversations at the event and spur collaboration in the aftermarket to drive the industry’s innovation and future growth.

What the Industry Has to Say

"The Technology Conference’s unique format enables technology professionals from multiple disciplines to challenge old ways of thinking about the vibrant, changing aftermarket. One cannot stay siloed and must learn from other technology areas to create innovation." -- Brent Berman, Group Director, Repair Products, TRICO Group

"The Technology Conference provides amazing networking opportunities…what you learn from others who are in your shoes. Engage with others, and you will receive a lifetime of benefits. The true measure of value at this council is the relationships you make." -- Marylou Hornung, Director, Sales Operation, Bendix Commercial Vehicle Systems

"The AASA Technology Conference is where I go to network with other companies which keep the supply chain running efficiently. It’s where I get insights on new trends in technology as applied to the transportation industry which I use as I manage the roadmap of innovation for my own product lines. And, it’s where I get to share my work and collaborate with others, creating win-win relationships between my company and others, ultimately benefiting the repair industry." -- Ben Johnson, Director, Product Management, Mitchell 1

"The AASA Technology Conference is the go-to event for suppliers interested in learning more about current and future technologies impacting our industry. For the supplier, it provides a unique opportunity to collaborate peer-to-peer concerning the opportunities we face today and into the future. AASA and the technology council always deliver an incredible agenda." -- Jason Riegel, Director, Americas Product Content, Tenneco

"HDA Truck Pride has been an active participant in the AASA Technology Conference for many years. This event consistently offers an effective forum both to interact with many IT related businesses currently in the aftermarket and to make us aware of new IT companies and emerging technologies within our industry. We, representing customers of our valued suppliers, have found it to be an extremely valuable event." -- Bill Burns, COO (Retired), HDA Truck Pride

"The AASA Technology Conference is about ROI. If your desire is to:

  • Learn about emerging technologies your company can effectively leverage to improve your supply chain
  • Develop highly innovative or derivative solutions to improve customer satisfaction and market share
  • Collaborate with key customers, technology providers or supplier Channel Partners to sell more products together and do it all in one place

You must make plans to attend and fully engage yourself at the next AASA Technology Conference." -- Dale E. Hopkins, VP & CIO Aftermarket Auto Parts Alliance 


Common Objections

Objection #1: Technology Conference is too expensive.

Response: The AASA Technology Conference is my chance to learn about new technologies and new opportunities. I will bring back the knowledge to assist in developing our company’s strategies to take advantage of these opportunities. Key customers will attend the AASA Technology Conference – and so will our competitors. If our company is not there, our customers will wonder why … and our competitors will be glad to talk to them.

Objection #2: You can’t miss time away from work.

Response: I have a plan for handling my other duties during the two days I will attend the AASA Technology Conference. In addition, the information and key take-aways from the Conference will make me more productive and help me bring more value to the company. Here is a copy of the Conference schedule, which includes numerous breaks so that I will be able to answer calls and messages during the event.

Objection #3: We already have others from the company attending.

Response: The value of the AASA Technology Conference is that its key take-aways have applications across company divisions and disciplines. It will increase my worth by helping me build a network of industry peers and giving me important contacts with key customers. Learning together with the rest of the company representatives will increase the value of the entire team; we can attend multiple concurrent breakout sessions and share what we have learned with each other and others back at the office. 

Objection #4: How will this help us reach our customers?

Response: Many key aftermarket channel partners will attend the AASA Technology Conference, and it will be important for our company’s team to see and be seen by those industry leaders. Attending the Conference will help us increase collaboration with our customers for increased industry innovation and growth.


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