Lisa Henkel
CEO and Founder, LMY CRM, LLC
CRM Director, National Multiple Sclerosis Society


Retired from Gates Corporation in April, Lisa Henkel was a Sales Effectiveness leader with 35 years of global Sales Operations, Marketing, and IT experience in the B2B environment. Her leadership spans over several sales and marketing influences, including market research, product marketing, sales operations, catalog and pricing, marketing, and CRM. She has led industry associations, written industry standards, and has been an industry speaker. 
 
One of her career highlights has been the global implementations of CRM software where she led the business teams through rigorous business design definitions, translated requirements for development, oversaw (and sometimes participated in) development, led testing, developed and led training, and helped the business teams determine how best to use the data they were collecting for better decision-making and adoption.  
 
Lisa recently came out of retirement to lead the implementation of CRM for the National Multiple Sclerosis Society, as well as be an Adjunct Professor of CRM at the University of Colorado.

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