Donny Seyfer, AAM
Executive Officer, National Automotive Service Task Force
Co-Owner of Seyfer Automotive Inc. 
Immediate Past Chairman, Automotive Service Association (ASA)


Donny is the Executive Officer for the National Automotive Service Task Force. His responsibilities include assisting automotive technicians and locksmiths with information necessary to repair vehicles. NASTF helps to resolve information gaps by acting as a conduit between the repairer and the OE in service information, tool information, education and NASTF’s marquee program, the Secure Data Release Model which allows independent service professionals to apply and received credentials to access key and immobilizer codes from NASTF’s OE partners.

He is the immediate past chairman of the Automotive Service Association. The largest association in the US representing independent repair shop owners.

Donny is widely sought as a speaker on the topic of Advanced Vehicle Technologies as they relate to the consumer and service repair environments. He has presented at such industry events as AAPEX, AASA Vision, TU Auto, The ASA/Auto Alliance Technology and Telematics Forum, Silicon Valley Innovation & Entrepreneurship Forum and the NAPA EXPO.

As the Co-Owner of Seyfer Automotive Inc. in Wheat Ridge, Colorado, founded in 1961. He has well over three decades of automotive service experience as a technician, manager and service consultant – expertise he shares in various industry roles.
Donny is an ASE Master / L1 advanced diagnostic technician and C1 service consultant, and has been a participant writing test questions and working on passing score studies for ASE.

He is a contributing editor to Babcox publications, and a has contributed to Autobody Repair News (ABRN), Motor Age, Aftermarket Business World and AutoInc. Magazine. He also co-authored an article on vehicle information for The New York Times and The Wall Street Journal. 

As a technical and management instructor Donny has provided training for NAPA Autotech, Automotive Service Association, The Auto Alliance, WorldPac, MACSVISION, ATE, NACE, CARS and others.

Donny also is active as a telematics/connected car initiatives leader; member of the Aftermarket Telematics Task Force; a member of ASE Education Foundation board of directors and the Automotive Management Institute board of directors where he holds an Advanced Automotive Manager Accreditation.

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