Sunday, October 1


Conference Registration
1:00 p.m. – 5:00 p.m. 

Sponsored by Experian


ATC Board Meeting
3:00 p.m. – 5:00 p.m.


Welcome Reception by the Pool
6:00 p.m. – 7:30 p.m. 

Sponsored by IHS Markit


Monday, October 2

Continental Breakfast
7:15 a.m. – 8:00 a.m.

ATC Fall Meeting
7:45 a.m. – 8:25 a.m.

ATC manufacturer members meet to discuss Council activities, initiatives, progress, etc.


Technology Provider Town Hall (By Invitation Only)
8:30 a.m. – 10:00 a.m.

How to convert industry challenges to business opportunities for tech providers, working with non-traditional technology companies, preparing for outside the aftermarket tech companies, Supplier Panel on working with technology companies


Channel Partner – Supplier Roundtable Discussions
8:30 a.m. – 10:00 a.m.

Facilitators: David P. Ortega, O'Reilly Auto Parts and Brent Berman, Federal-Mogul

Aftermarket customers and suppliers (manufacturers) interact in facilitated discussions on technology issues/challenges, breaking down barriers and preparing for the technology-enabled vehicle


10:30 a.m.

Brent Berman, Director Training & Consumer Experience, Federal-Mogul, 2017 ATC Chairman; Chris Gardner, Executive Director, AASA Technology Council


Keynote Trump Effect on Technology and IT
10:45 a.m.

Jeff Jorge, Principal, Baker Tilly

Unintended consequences could be changes in labeling, tax and fee calculations, transaction calculations, etc.


Keynote – Ready or Not, Here it Comes!
11:30 a.m.

Lisa Whalen, Global Vice President, MarketsandMarkets

Learn which technologies and consumer trends will change the aftermarket.


Sponsored Luncheon
12:15 p.m. – 1:15 p.m.

Valued Sponsor Time
1:15 p.m. – 2:45 p.m.

Predicting Part Performance & Failure: We’ve Been Doing This for Years
3:00 p.m.

David Murray, Director of Business Development, Uptake

The IoT may be new to the aftermarket, but the construction/mining industry has been using it to predict part failure for some time to generate huge cost savings and better in-the-field uptime.


ATC Supplier Member Spotlight
3:45 p.m.

Fran Labun, Vice President of Aftermarket Sales, Denso Products and Services Americas

A leading global aftermarket supplier shares its technology strategies and plans.


Keynote – Aftermarket Channel Partner Spotlight - O'Reilly Auto Parts
4:15 p.m.

David Wilbanks, Senior Vice President Merchandising, O’Reilly Auto Parts


Networking Event
6:00 p.m.

Sponsored by The Network & Corcentric

Join conference attendees for cocktails, heavy hors d'oeuvres, games, music and conversation all while enjoying gorgeous sunset views of the Clearwater marina.


Tuesday, October 3

Sponsored Continental Breakfast
7:15 a.m. – 8:00 a.m.
Technology Tracks
8:00 a.m. – 12:15 p.m.

Marketing/B2B - Sponsored and Facilitated by SAP

  • Virtual Reality: Is it the Next Big Marketing Tool? – Urs Stuckenbruck, Director of Product Management/Marketing, Schaeffler Group USA
  • Getting Data to E-tailers for More Sales – Curt McDowell, Strategic Business Development, Channel Advisor
  • Online Commerce Demystified: Is Amazon Friend or Foe? – Scott Luckett, GCommerce
  • Dig Deep for Online and E-tailing Business Intelligence – Alex Costakis, Connexity Hitwise

Information Technology Sponsored and Facilitated by Epicor

  • Master Data Management (MDM): Within Your Enterprise – Jeff Marshall, Pricedex Software
  • MDM: To Enable Your Channel Panel Discussion – Moderator: Scott Tompkins, Epicor; Panelists: Jillian Horton, Dorman; Doug Wiggin, The Alliance
  • MDM: To Understand the Market to the Consumption Level – Rod Bayless, Epicor
  • MDM: To Execute with Channel Partners – Jon Owens, Epicor

Heavy Duty – Sponsored and facilitated by OptiCat

  • Heavy Duty Data Initiative – Jack Poster, VMRS, American Trucking Association; Jeff Marshall, Pricedex Software
  • A Distributor’s Perspective: Digital Data and “Selling More Parts” – David Durand, Great Dane; Chris Emrich, South Eastern Freightlines; Edward Neeley, Truck Supply; Bill Burns, HDA Truck Pride, Jeff Paul, VIPAR Heavy Duty
  • R&D – Future Technology: How It Will Affect the Parts Industry – Dan Trujillo, National Sales Manager, Openmatics – a ZF Company
  • Predictive Analytics: Benefits and How To Get Started – Probodh Chiplunkar, KPIT

Lunch (on your own)
12:15 p.m. – 1:30 p.m.

Debate – Global Data: Where Is It Headed?
1:30 p.m.

Moderator: Scott Shriber, Group Publisher, Babcox Media

Panelists: Ted Hughes, Manager of Marketing, MAHLE Aftermarket; Mark Seng, Global Aftermarket Practice Leader, IHS Automotive; David Winter, Vice President of Sales & Marketing, TecAlliance

What do global suppliers need, locating the best data sources in different regions, are global vehicle platforms driving new data requirements to do business?


AI is Optimizing the Parts Supply Chain by Shifting Repair Shops from One-Off to Predictive Fleet Servicing
2:00 p.m.

Jorge Antico, CEO, eAutoClub

Service-need AI enables shops to use supplier promotions to target vehicles that will need specific service soon, optimizing marketing ROI with real-time communication among part distributors, repair shops and vehicle owners.


The Digitization of Aftermarket
2:30 p.m.

Bill Newman, Senior Industry Advisor, and Brian Diehl, Industry Principal, SAP Hybris

Join us to hear the latest digital trends and research findings and learn what companies are doing to address the customer experience in next generation aftermarket operations


Global Automotive Aftermarket eCommerce Outlook
3:00 p.m.

Robert Merlotti, Senior Vice President, Frost & Sullivan

The industry has moved beyond the concern over price suppression and is embracing this strengthening channel. 


On-vehicle Technology Demonstrations
3:30 p.m.

There is a tidal wave of new technology companies and developments that impact, create opportunities for or even disrupt aftermarket business as we know it. Do not miss the opportunity to see how they work as demonstrated on vehicles. Confirmed participants include:

  • Schaeffler Group – Virtual Reality & Augmented Reality
  • Federal-Mogul – Virtual Reality
  • Hunter Engineering – Diagnostics and Servicing ADAS​
  • Innova Telematics – Telematics, Dongles & Diagnostics
  • LaunchTech – Telematics, Dongles & Diagnostics
  • eAutoClub – Predictive Analytics for Shops


Reception & Banquet over the Gulf
6:15 p.m.

Sponsored by Pricedex Software


Wednesday, October 4

AASA Board of Governors Meeting
8:00 a.m. – 12:00 p.m. 

MEC Fall Meeting
8:30 a.m. – 2:30 p.m.

Marketing Executives Council’s annual Fall Meeting

AASA Board of Governors Luncheon
12:00 p.m. – 1:15 p.m. 


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