AASA is following up its successful webinar exploring minimum advertised pricing (MAP) and electronic minimum retail price (eMRP) policies with a supplier member workshop on Friday, March 23 from 9 a.m. - 1 p.m. at the Loews Chicago O’Hare, Rosemont, Ill.
AASA is gathering subject matter and legal experts to inform its supplier members about these policies so they can make intelligent, independent decisions on their pricing strategies. Presenters will include channel partners, data companies and marketing / pricing consultants addressing the “why” and “how” of MAP and eMRP as well as case studies from other industries.
The workshop is exclusively for AASA supplier members. Participation in the Jan. 16 AASA MAP / eMRP webinar is not a pre-requisite for attending the workshop. This half-day event will be held immediately following the 2018 AASA Vision Conference, also at the Loews Chicago O’Hare, Rosemont, Ill.