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The ATC Technology Innovation Award recognizes technology solution/service providers that introduce innovations that support, enhance and/or advance aftermarket business processes.

2022 Winner - Dorman Products

2022 Finalists

  • Content Status

  • ​Dorman Products

  • JNPSoft

  • True Pedigree


  • ​Must support one of the ATC Areas of Focus or similar business process

  • Must have been launched during the past year or will be launched soon

  • Does not have to be submitted by an ATC affiliate member


The 2022 Application is now closed. Contact Kaylee Mulhollen for assistance.


  • August 8 – Application deadline

  • August 19 – Finalists notified

  • Sept 21 – Finalist “pitches” and member voting during the ATC Fall Meeting

  • Sept 23 – Winner notified

  • Sept. 25-28 – Presentation of award during the AASA Technology Conference

New Technology “Pitches”

  • Will be presented during ATC Fall Meeting

  • Slide decks in Powerpoint format

  • “Pitches” limited to five minutes

  • Two ATC Executive Committee members to ask questions of each presenter

  • ATC supplier members to vote to determine winner

  • Finalists (companies that are competing) cannot vote.

Additional Notes

  • All finalists will be recognized during the Fall Meeting, AASA Technology Conference and in press releases.

  • AASA staff do not select the finalists nor vote for the winner.

Past Winner

2022: Dorman Products - Website-based live, local inventory. Read press release here.
2021: VizSeek – Visual Search. Read press release here.
2020: OptiCat, LLC – Automated Loadsheets. Read press release here.


For more information, contact Kaylee Mulhollen.

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