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AASA Marketing Executives Council (MEC)

The Marketing Executives Council (MEC) is a forum for automotive aftermarket supplier marketing executives to collaborate on issues facing the North American manufacturer base. The MEC serves a major role in helping AASA communicate to key audiences and develop communication strategies and action items. This is the first and remains the only council ever created strictly for aftermarket supplier marketing executives; non-supplier / non-AASA companies are not allowed to become members, but may be invited to participate at meetings. The MEC will focus on solving challenges and create opportunities to improve the image and strength of the North American aftermarket supplier. Council meetings will also serve in the continuing education of new technologies, marketing avenues, trade show activities, research and other related topics for its members.


For more information on becoming a member of the AASA Marketing Executives Council, click here.


Upcoming MEC Meeting date(s) are posted here

Executive Committee

  • Ted Hughes, MAHLE – Chair

  • Mario Garza, Motorcar Parts of America

  • Anna Heinendirk, Schaeffler


Know Your Parts®

The Automotive Aftermarket Suppliers Association (AASA) Know Your Parts® initiative is an industry awareness and education campaign spearheaded by the AASA Marketing Executives Council (MEC). Click here for more information. 

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