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AASA Marketing Executives Council (MEC)

The Marketing Executives Council (MEC) provides an opportunity for automotive aftermarket supplier marketing executives to collaborate on issues facing the North American manufacturer base. The MEC serves a major role in helping AASA communicate to key audiences and develop communication strategies and action items. This is the first and remains the only council ever created exclusively serving the needs of aftermarket supplier marketing executives. The MEC focuses on solving challenges and creating opportunities to improve the image and strength of the North American aftermarket supplier. Council meetings will also serve in the continuing education of new technologies, marketing avenues, trade show activities, research, and other related topics for its members.


For more information on becoming a member of the AASA Marketing Executives Council, click here.


Upcoming MEC Meeting date(s) are posted here


Executive Committee

  • Ted Hughes, MAHLE – Chair

  • Mario Garza, Motorcar Parts of America

  • Anna Heinendirk, Schaeffler


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