President and Chief Operating Officer
Automotive Aftermarket Suppliers Association (AASA)
Bill Long assumed the role of president and chief operating officer of the Automotive Aftermarket Suppliers Association (AASA) on Nov. 1, 2012.
In his role as AASA president and COO, he provides leadership, direction and administration for all aspects of AASA activities, and work closely with the AASA Board of Governors to maintain a strong focus on providing services and programs that address industry issues and offer members opportunities to advance their business.
Prior to joining AASA, Long served as president of Long Strategies LLC and managing partner of BC Partners LLC providing business improvement strategies, global competitiveness, brand relevance development, marketing programs and leadership services to the automotive aftermarket industry since October 2009.
Prior to his work with Long Strategies and BC Partners, Long was executive vice president, North American operations and officer for Proliance International Inc. He began his aftermarket career at Echlin, first as a field sales manager and then was promoted through a series of positions of increasing responsibility. After Dana acquired Echlin, Long served as vice president and general manager of the Dana Engine Management Division. He was then recruited by the Indy Racing League where he served as vice president of marketing prior to joining Proliance International.
In addition to the MEMA Triangle Award, Long has earned several prestigious industry awards. He received Northwood University’s Automotive Aftermarket Management Education Award in 2000, recognizing both his work with federal lawmakers and technical experts on issues concerning the Clean Air Act and on-board auto diagnostics. Long was honored with the Jack Arute Sr. Excellence in Motorsports Award in 2001 for his contribution and dedication to the Motorsports industry.