The MAP (Minimum Advertised Price) Virtual Summit is a vital resource for teams who want to learn more about the legal landscape and logistical how-to’s associated with the independent decision to implement a MAP pricing strategy.
This online hub includes videos and presentations from previous AASA MAP events, as well as some common FAQs.
MAP and all pricing are an independent decision by each supplier, and by suppliers independent of customers. AASA does not have a position on MAP pricing. Our role is solely to educate. Our supplier members’ interests are best served by making informed business decisions.