2022 AASA Channel Excellence Award Finalists
You are here
Bosch & NAPA
Scott McKinney – Senior Manager, Product for Robert Bosch
Jeff Raynor – General Manager for NAPA
Collaboration Initiative: DAS 3000 ADAS Recalibration System
Advanced Driver Assistance Systems (ADAS) are new vehicle technologies that bring exciting new revenue and service opportunities to shops in the aftermarket. However, with any new opportunity there are hurdles to overcome. ADAS features, terminology, and service procedures can vary by OEM and even by vehicle model. Bosch recognized these obstacles as an opportunity to support the aftermarket collision and repair industry with an innovative solution that alleviates the guess work that comes with ADAS service. In late 2020, Bosch launched the DAS 3000 ADAS Recalibration System, a complete ADAS recalibration solution for collision and repair facilities looking to calibrate their customers' vehicle ADAS features quickly, precisely, and effectively after service or repair.
Dorman & Multiple Channel Partners
Michael Donofrio – Director, Digital Solutions for Dorman
Where to Buy Website – Local Inventory Availability
NGK & AutoZone
Cyndi Holt – Manager, National Sales for NGK
Felipe Davila – Senior Manager, Engine Management Category for AutoZone
O2 Technology Drives Change
Utilizing market information, OEM trends, sales and catalog data, NGK and AutoZone partnered to strategically create an O2 sensor program that would not only grow AutoZone's current market share, but also lay the foundation for future shifts in market demand driven by late model O2 sensor technological changes. By focusing on the preference of automotive technicians and repair shops for OEM branded wideband O2 sensor technology, they were able to increase AutoZone's overall POS sales by 24.8% with strategic inventory investments. This also allowed NGK to fulfill one of AutoZone's cultural cornerstones of What it Takes To Do the Job Right (WITTDTJR).