fbpx 2022 AASA Channel Excellence Award Finalists | MEMA Aftermarket Suppliers

You are here

Bosch & NAPA

Scott McKinney – Senior Manager, Product for Robert Bosch
Jeff Raynor – General Manager for NAPA

Collaboration Initiative: DAS 3000 ADAS Recalibration System

Advanced Driver Assistance Systems (ADAS) are new vehicle technologies that bring exciting new revenue and service opportunities to shops in the aftermarket. However, with any new opportunity there are hurdles to overcome. ADAS features, terminology, and service procedures can vary by OEM and even by vehicle model. Bosch recognized these obstacles as an opportunity to support the aftermarket collision and repair industry with an innovative solution that alleviates the guess work that comes with ADAS service. In late 2020, Bosch launched the DAS 3000 ADAS Recalibration System, a complete ADAS recalibration solution for collision and repair facilities looking to calibrate their customers' vehicle ADAS features quickly, precisely, and effectively after service or repair.


Dorman & Multiple Channel Partners

Michael Donofrio – Director, Digital Solutions for Dorman
Where to Buy Website  – Local Inventory Availability


For over 100 years, Dorman Products has been focused on serving vehicle owners and automotive technicians, ensuring they have the auto parts needed to complete the job, keep their vehicles on the road, and continue driving forward. This often means ensuring access to those parts when and where they're needed. Through collaboration with its retail and warehouse channel partners, Dorman has now created a revolutionary tool that allows users to identify local inventory in real-time! As a result, retail and professional users of Dorman's website can search for a part, click on the map and see locations with inventory available on the shelf RIGHT NOW, saving them much needed time and


NGK & AutoZone

Cyndi Holt – Manager, National Sales for NGK
Felipe Davila – Senior Manager, Engine Management Category for AutoZone

O2 Technology Drives Change

Utilizing market information, OEM trends, sales and catalog data, NGK and AutoZone partnered to strategically create an O2 sensor program that would not only grow AutoZone's current market share, but also lay the foundation for future shifts in market demand driven by late model O2 sensor technological changes. By focusing on the preference of automotive technicians and repair shops for OEM branded wideband O2 sensor technology, they were able to increase AutoZone's overall POS sales by 24.8% with strategic inventory investments. This also allowed NGK to fulfill one of AutoZone's cultural cornerstones of What it Takes To Do the Job Right (WITTDTJR).

Printer-friendly version