An Award To Recognize Innovation and Collaboration to Drive Growth

The new AASA Channel Excellence Award Presented by Epicor will recognize and encourage innovation and collaboration between suppliers and valued channel partners to drive aftermarket growth. Suppliers are innovators and the drivers of new technologies, but greater achievements are possible when suppliers and channel partners develop new products and new ways of getting the right parts to the right places at the right times. This award is unique in that it requires suppliers and channel partners to work in concert. It is a true collaborative initiative.

Epicor, a leading provider of aftermarket-specific product information, business management and Industry Data Analytics, will present the first award during the 2019 AASA Vision Conferencewhich will be held April 3 in Dearborn, Mich.

Channel Excellence Award Criteria

Channel Excellence Award Application

Channel Excellence Award Process

Channel Excellence Award Selection Committee


Channel Excellence Award Criteria

Applicants/applications for the Channel Excellence Award must meet the following criteria:

  • Application form must be completed in full and submitted by January 15, 2019.

  • Initiative/program must be created, owned and/or executed by a collaborative effort between an aftermarket supplier (manufacturer) and channel partner (retailer, e-tailer, distributor, repair facility, national service chain).

  • Initiative/program must be innovative and utilize technology, data analytics, robotics, artificial intelligence, machine learning, AR/VR and/or digital business processes.

  • Initiative/program must advance the aftermarket, increase sales, reduce costs, help prepare the aftermarket for becoming more digital or competing in the new digital world, significantly enhance efficiencies, and/or support the independent repair community’s ability to compete and service advanced vehicles.

  • Demonstrative results must be included with the applications.

  • Initiative/program must have been launched within 18 months prior to the application submission date.

  • Each finalist will prepare and submit a short video (maximum of two minutes) to use in selecting the winner.

  • Videos will be posted to AASA and Epicor websites, and will be played at the Vision Conference on April 3, 2019.

  • Finalists should attend the 2019 AASA Vision Conference.


Channel Excellence Award Application

The Channel Excellence Award application is available here. Please fill it out completelyApplications will only be accepted and reviewed by the Selection Committee if they include the information below:

  • Contact Information – For supplier and channel partner applicants

  • Initiative/Program – Provide a brief title or name

  • Executive Summary – One paragraph overview of the initiative/program, why it was launched, its purpose and its success

  • Process – How supplier and channel partner worked together, how third party companies were utilized, roll-out, when the initiative/program was started and when the new product/process was launched, roles of the supplier and the channel partner

  • Initiative/Program – Detail the innovation, new product, new service or significantly enhanced (i.e. digitized) process

  • Results – Provide metrics, statistics and/or analytics that explicitly demonstrate results

  • Next Steps – Describe the strategic future of the initiative/program

Contact Terry Sakiewicz of AASA with any questions:


Channel Excellence Award Process

January 15 – Deadline for application submissions

January 30 – Selection Committee identifies three finalists

February 1 – Finalists notified

February 27 – Deadline for finalists’ videos

April 3 – Finalists’ videos shown and winner announced at AASA’s Vision Conference


Channel Excellence Award Selection Committee

Rod Bayless, Epicor

Brian Cruickshank, University of the Aftermarket

Chris Gardner, AASA

Tony Molla, ASA

Joe Pomaranski, Pomaranski Consulting

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