Tenneco and Parts Warehouse Inc.: 2020 AASA Channel Excellence Award Winners

A shared data analytics program between Tenneco Inc. and Parts Warehouse Inc. (PWI), focused on inventory and sales optimization of Monroe® ride control components, garnered the first-ever Automotive Aftermarket Suppliers Association (AASA) Channel Excellence Award presented by Epicor. Shown at the awards presentation on April 3, 2019 are: (left to right) Paul McCarthy, AASA executive vice president and MEMA senior vice president, strategy, planning and information services; Joe Pase, IT executive director, Tenneco; Scott Thompson, senior vice president, automotive and business services, Epicor; and Fletcher Lord III, PWI vice president. More details about the winning program by Tenneco / PWI and the awards presentation are here.

An Award To Recognize Innovation and Collaboration to Drive Growth

The new AASA Channel Excellence Award Presented by Epicor will recognize and encourage innovation and collaboration between suppliers and valued channel partners to drive aftermarket growth. Suppliers are innovators and the drivers of new technologies, but greater achievements are possible when suppliers and channel partners develop new products and new ways of getting the right parts to the right places at the right times. This award is unique in that it requires suppliers and channel partners to work in concert. It is a true collaborative initiative.

Channel Excellence Award Criteria

Channel Excellence Award Application

Channel Excellence Award Process

Channel Excellence Award Selection Committee


Channel Excellence Award Criteria

Applicants/applications for the Channel Excellence Award must meet the following criteria:

  • Thank you for your interest. Application forms were required to be completed in full and submitted by January 15, 2019. We are no longer accepting applications for this year’s award.

  • Initiative/program must be created, owned and/or executed by a collaborative effort between an aftermarket supplier (manufacturer) and channel partner (retailer, e-tailer, distributor, repair facility, national service chain).

  • Initiative/program must be innovative and utilize technology, data analytics, robotics, artificial intelligence, machine learning, AR/VR and/or digital business processes.

  • Initiative/program must advance the aftermarket, increase sales, reduce costs, help prepare the aftermarket for becoming more digital or competing in the new digital world, significantly enhance efficiencies, and/or support the independent repair community’s ability to compete and service advanced vehicles.

  • Demonstrative results must be included with the applications.

  • Initiative/program must have been launched within 18 months prior to the application submission date.

  • Each finalist will prepare and submit a short video (maximum of two minutes) to use in selecting the winner.

  • Videos will be posted to the AASA website and will be played at the Vision Conference on April 3, 2019.

  • Finalists should attend the 2019 AASA Vision Conference.


Channel Excellence Award Application

Applications were required to include the information below:

  • Contact Information – For supplier and channel partner applicants

  • Initiative/Program – Provide a brief title or name

  • Executive Summary – One paragraph overview of the initiative/program, why it was launched, its purpose and its success

  • Process – How supplier and channel partner worked together, how third party companies were utilized, roll-out, when the initiative/program was started and when the new product/process was launched, roles of the supplier and the channel partner

  • Initiative/Program – Detail the innovation, new product, new service or significantly enhanced (i.e. digitized) process

  • Results – Provide metrics, statistics and/or analytics that explicitly demonstrate results

  • Next Steps – Describe the strategic future of the initiative/program

Contact Terry Sakiewicz of AASA with any questions: tsakiewicz@aasa.mema.org.


Channel Excellence Award Process

January 15 – Deadline for application submissions. Applications are no longer being accepted

January 30 – Selection Committee identifies three finalists

February 1 – Finalists notified

February 27 – Deadline for finalists’ videos

April 3 – Finalists’ videos shown and winner announced at AASA’s Vision Conference


Channel Excellence Award Selection Committee

Rod Bayless, Epicor

Brian Cruickshank, University of the Aftermarket

Chris Gardner, AASA

Rick Guirlinger, Schwartz Advisors, LLC

Tony Molla, ASA

Joe Pomaranski, Pomaranski Consulting

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