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AASA Channel Excellence Award presented by Epicor

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Recognizing Innovation and Collaboration that Drives Growth

The AASA Channel Excellence Award presented by Epicor celebrates aftermarket companies transforming our industry with innovative technology, processes, and ideas. When Aftermarket companies collaborate with their channel partners on these initiatives, it’s like pouring gasoline on the transformation. That’s what makes this award different: INNOVATION + COLLABORATION = WARP SPEED TRANSFORMATION!


▶▶▶ Congratulations to our 2022 Award Winners, NGK and AutoZone◀◀

Download a Photo of the Winners


Channel Excellence Award Selection Committee
Channel Excellence Award Criteria
Channel Excellence Award Application
Channel Excellence Award Process


Channel Excellence Award Selection Committee
Rod BaylessEpicor
Brian Cruickshank, University of the Aftermarket
Chris GardnerAASA
Rick Guirlinger, Schwartz Advisors, LLC
Tony Molla, TM Consulting
Joe PomaranskiPomaranski Consulting


Channel Excellence Award Criteria
Has your company recently developed a cutting-edge, innovative technology, process or idea that drives our industry forward?  We want to hear about it! Here’s what it takes to win this prestigious award. Your initiative should:

 

  • ​utilize innovative digital business processes, technology, data analytics, robotics, artificial intelligence, machine learning, AR/VR and/or blockchain.

  • champion a collaboration between an aftermarket supplier (manufacturer) and a channel partner (retailer, e-tailer, distributor, repair facility, national service chain).

  • advance the aftermarket, increase sales, reduce costs, prepare the aftermarket for becoming more digital or competing in the new digital world, significantly enhance efficiencies, and/or support the independent repair community’s ability to compete and service advanced vehicles.

  • have launched within 18 months prior to the application deadline date.


Channel Excellence Award Application 
Applications must include the information below:

  • Name of Program – if you’re a finalist, we’ll use this to promote your project. Make it short AND interesting!

  • Executive Summary – A short paragraph overview of the initiative/program, why it was launched, its purpose and its success. Again, we will use this for promotion purposes, so provide the necessary information, but be as brief as possible.

  • Initiative/Program – Detail the innovation, new product, new service or significantly enhanced (i.e. digitized) process

  • Process – Describe how the supplier and channel partner worked together, how third-party companies were utilized, the roll-out, when the initiative/program was started and when the new product/process was launched, roles of the supplier and the channel partner

  • Results – Provide metrics, statistics and/or analytics that explicitly demonstrate results.

  • Next Steps – Describe the strategic future of the initiative/program

  • Supplier AND Channel Partner Contact Information – We will be contacting you both!

NOTE!  Each finalist team will be asked to prepare and submit a short video (MAXIMUM of two minutes – no exceptions!) to use in selecting the winner. Videos will be posted to the AASA website and will receive additional exposure.
 
2022 Channel Excellence Award Process

Tuesday, February 8

Application deadline - NOW CLOSED

Friday, February 11

Finalist teams notified

Monday, February 28

Finalists’ 2-minute video deadline

Friday, March 4

Winning team notified

Wednesday, April 6

2022 Vision Conference* – Announce Channel Excellence Award winning team









*We encourage all finalists to attend the 2022 AASA Vision Conference so they may be recognized!

 

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