fbpx AASA Channel Excellence Award presented by Epicor | Automotive Aftermarket Suppliers Association

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An Award To Recognize Innovation and Collaboration to Drive Growth

The AASA Channel Excellence Award presented by Epicor recognizes and encourages innovation and collaboration between suppliers and valued channel partners to drive aftermarket growth. Suppliers are innovators and drivers of new technologies, but greater achievements are possible when suppliers and channel partners develop new products and processes to drive the industry forward. This award is unique in that it requires suppliers and channel partners to work in concert. It is a true collaborative initiative.



Channel Excellence Award Criteria

Channel Excellence Award Application

Channel Excellence Award Process

Channel Excellence Award Selection Committee



Channel Excellence Award Criteria

Applicants/applications for the Channel Excellence Award must meet the following criteria:

  • ​Initiative/program must be created, owned and/or executed by a collaborative effort between an aftermarket supplier (manufacturer) and channel partner (retailer, e-tailer, distributor, repair facility, national service chain, repair facility).

  • Initiative/program must be innovative and utilize technology, data analytics, robotics, artificial intelligence, machine learning, AR/VR, blockchain and/or digital business processes.

  • Initiative/program must advance the aftermarket, increase sales, reduce costs, help prepare the aftermarket for becoming more digital or competing in the new digital world, significantly enhance efficiencies, and/or support the independent repair community’s ability to compete and service advanced vehicles.

  • Demonstrative results must be included with the applications.

  • Initiative/program must have been launched within 18 months prior to the application submission date.

  • Each finalist will be asked to prepare and submit a short video (maximum of two minutes) to use in selecting the winner.

  • Finalist videos will be posted to the AASA website and will be played at the Vision Conference on March 17, 2021 in Rosemont, IL.

  • We encourage all finalists to attend the 2021 AASA Vision Conference so they may be recognized.


Channel Excellence Award Application

Applications are required to include the information below:

  • Name of Program – Provide a brief title or name

  • Executive Summary – One paragraph overview of the initiative/program, why it was launched, its purpose and its success

  • Process – How supplier and channel partner worked together, how third-party companies were utilized, roll-out, when the initiative/program was started and when the new product/process was launched, roles of the supplier and the channel partner

  • Initiative/Program – Detail the innovation, new product, new service or significantly enhanced (i.e. digitized) process

  • Results – Provide metrics, statistics and/or analytics that explicitly demonstrate results

  • Next Steps – Describe the strategic future of the initiative/program

  • Supplier Contact Information

  • Channel Partner Contact Information


2020-2021 Channel Excellence Award Important Dates

Friday, January 22: Deadline to submit application

Tuesday, January 26: Three finalists are identified and notified

Wednesday, February 10: Deadline for finalists’ video submission

Friday, February 12: Award winners (supplier & channel partner) notified

Friday, March 12: Deadline for award prize production video submission

Thursday, March 17: 2021 Vision Conference - Finalists’ videos shown; Award Prize winner announced


Channel Excellence Award Selection Committee

Rod Bayless, Epicor

Brian Cruickshank, University of the Aftermarket

Chris Gardner, AASA

Rick Guirlinger, Schwartz Advisors, LLC

Tony Molla, ASA

Joe Pomaranski, Pomaranski Consulting

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