Defending Consumer Choice
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Your Car. Your Data. Your Choice.™ is an Automotive Aftermarket Suppliers Association (AASA) and Auto Care Association education initiative created to engage car owners, policymakers and other stakeholders on car data – what is it, why it matters and its implications for consumer choice.
Drivers unwittingly generate a revenue stream for carmakers each time we get behind the wheel. We generate vast amounts of data from driving behavior to GPS location that could be sold to third parties or sell drivers additional services. This data is useful; it can allow a driver’s trusted neighborhood mechanic to remotely diagnose car trouble and have a repair part ready and waiting, which can save time and money. But carmakers are close to creating a data monopoly that will decrease competition for services and increase costs for consumers.
Nearly 9-in-10 consumers think car owners should be able to control who has access to their car data. Stand with Americans nationwide who believe car data should belong to car owners, not carmakers.
It’s your car. It should be your data. Learn more.