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The Automotive Aftermarket Suppliers Association (AASA) “Know Your Parts” campaign is an initiative of the association and the AASA Marketing Executives Council (MEC). The association has undertaken the “Know Your Parts” awareness and educational campaign in the firm belief that it is not important where a product is made but rather who stands behind it.

The AASA “Know Your Parts” campaign was initiated from the concern over the low-cost, off shore, generic auto parts that are flooding the aftermarket at every level of the distribution channel. These low cost, low quality parts may not meet safe operation standards and pose a potential danger to both the technician installing them and the consumer driving the car on which they are installed. And the entire aftermarket could suffer from the resulting loss of public confidence in our parts and services.

Participate in the Know Your Parts exhibit at AAPEX -- Details here!