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6,500 People Visit Automotive Anti-Counterfeiting Booth
10 AASA China Aftermarket Forum Members Participate
- The Automotive Aftermarket Suppliers Association (AASA) and its China Aftermarket Forum (CAF) co-sponsored an anti-counterfeiting education booth at the recent Shanghai Auto Show, April 22-28.
- The booth was organized by the Quality Brand Protection Committee (QBPC), a multi-industry organization that combats intellectual property rights infringement in China through education.
- Purpose of the booth was to promote the importance of intellectual property rights protection, display examples of counterfeit automotive parts and their potential safety issues, highlight the importance of branding and promote the QBPC organization
- Other sponsors include Japan Automobile Manufacturers Association, Alliance of Automobile Manufacturers and European Automobile Manufacturers Association
- 24 companies participated and displayed examples of their branded products along with counterfeit parts.
- The following AASA CAF members were among the 24: Bosch, Continental, Delphi, DuPont, Febi, Federal-Mogul, Gates, Honeywell, Tenneco, TRW
- 6,500 individuals visited booth.
- Visitors included brand owners (parts manufacturers), media, government officials, vehicle owners and foreign parts buyers.
- 6,000 informational pamphlets were handed out.
- 500 visitors completed questionnaires on their knowledge of the subject of counterfeit auto parts.
- Quote from Don Miller: "The QBPC anti counterfeiting booth at the Auto Shanghai 2007 show was a very cost effective method for manufacturers to convey the dangers of using counterfeit replacement parts to the Chinese consumers as well as the Chinese media."
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