The AASA Know Your Parts exhibit  industry, located at the entrance to the main hall, was a popular spot at AAPEX 2010 and helped promote the association's industry education and awareness campaign.

The purpose of the display was to raise awareness of the differences between low quality, low cost parts and those products backed by AASA full service aftermarket suppliers. AASA built the display using of sample parts and marketing literature donated by members. Members of the AASA Marketing Executives Council also volunteered their time during AAPEX to assist in staffing the exhibit and answering questions.

Companies which participated in the AASA Know Your Parts exhibit are:

ACDelco
Aftermarket Business World
Affinia Group Inc.
AP Exhaust
Automotive Week / The Greensheet
Babcox Publications
Bendix Commercial Vehicle Systems LLC
Continental
Dayco Products LLC
Delphi Corp.
DENSO
Federal-Mogul Corp.
Four Seasons, Division of Standard Motor Products
Gates Corp.
Mahle Clevite
Mann + Hummel USA Inc.
Motor Magazine
NGK Spark Plugs (USA) Inc.
The Penray Co. Inc.
Remy Power Products
Robert Bosch LLC
SKF
Tenneco Inc.
TRW Automotive
Walker Products Inc.
Wells Manufacturing Corp.
ZF / Sachs

AASA Know Your Parts promotional ads were featured on the AAPEX "You Are Here" kiosks, strategically located throughout the trade show floor.





Know Your Parts buttons, wristbands and informational materials were given away at the exhibit. Handouts included:

• Draft copies of the AASA Supplier Evaluation Standards -- final edition coming soon!
• The newest AASA Special Report -- "Aftermarket Industry Image: Why Premium Aftermarket Products Deliver the Best Value"
• The AASA Know Your Parts talking points
• The AASA Full Service Supplier flyer

For more information about the AASA Know Your Parts industry awareness and educational campaign, visit www.AASAKnowYourParts.org.

AASA Know Your Parts Member Displays