In today’s digital world, people have technology at their fingertips. Whether it's smart phones, laptops or basic desktop PCs, people are surrounded by information and can literally have a billion search results in a fraction of a second. Companies are battling for an online presence, and very few really embrace the vast potential of today’s technological world. 

In the Automotive Aftermarket, compliance with industry data standards is required, and discovering new ways of embracing technology is critical. Our industry has a need for true digitization of suppliers in order to adopt standards, automate the supply chain and ensure better accuracy in transacting business. It’s all about doing business better, faster and more efficiently. Working together toward greater industry standards can help our industry flourish. These are all reasons why the AASA Technology Council (ATC) exists. The ATC brings together executives, managers and professionals from the Automotive Aftermarket to gather information, exchange ideas and share information with other members of our aftermarket community. 

If you have anything to do with technology in the aftermarket, we encourage you to join the ATC. Our two annual events, and our core belief in sharing knowledge within the aftermarket community, can bring great insight to you and your company.

Fred Dingraudo
Vice President Global ERP
Affinia Group
Chairman, 2011 AASA Technology Council Board of Governors