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The Know Your Parts campaign  is available to all full service supplier members of AASA.  Display your products FREE in the Know Your Parts booth at AAPEX.  Located at the main entrance, booth #3800, the Know Your Parts booth features premium product examples, many are cutaways, with comparison to their low quality generic counterparts.  Contact Jack Cameron at jcameron@aasa.mema.org to have your products included.

Below are 10 ways AASA full service supplier members can join in and promote the “Know Your Parts” campaign:

1. Advertising Diversion – Many members purchase annual advertising contracts with aftermarket publications. By donating at least one ad to the AASA Know Your Parts campaign, members can spread the word about the importance of full service suppliers
2. Ad Inclusion – Members also may choose to devote at least one ad from their annual contracts with aftermarket publications to the AASA Know Your Parts campaign – AASA can provide logos and suggested text.
3. Logo Placement – AASA can provide all full service supplier members with the “Know Your Parts” logo for use in members’ trade advertising, marketing materials, etc.
4. Web Site Link – Members can use the AASA Know Your Parts campaign logo on their Web sites, with a link to the campaign Web site
5. Video Promotion – The AASA Know Your Parts campaign 2-minute video and 30-second public service announcement produced by NASCAR are available for full service supplier members to use in trade show exhibits, events or Web sites.
6. Material Distribution – The AASA Know Your Parts campaign materials – flyers, talking point cards and the two white papers which initiated the campaign – are available to all full service supplier members to distribute at events or through corporate mailings.
7. Training Materials – Full service supplier members who have developed product quality training can promote their programs through a link at the AASA Know Your Parts campaign Web site.
8. Customer Promotion – The AASA Know Your Parts campaign materials are available to full service supplier members to include in customer contacts – and the talking points card is available for quick reference to promote the campaign during client meetings.
9. Peer Networking – AASA full service supplier members can use the AASA Know Your Parts campaign talking points card to promote the campaign during peer networking with non-member suppliers at industry events.
10. Employee Education – Member company executives are urged to educate their employees about the AASA Know Your Parts campaign using the campaign materials and the Web site.

To get started and request Know Your Parts logo and marketing materials, please review and accept Terms and Conditions .  Upon acceptance a form will appear for your request.