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Click on the links below to view current news reporting on the AASA Know Your Parts campaign:

Consumer Reports: Survey - Consumers Trust Their Shop for Maintenance and Repair

Aftermarket Business: Just like a Cadillac
 
Aftermarket Business: The Easy Way Out

Motor Age: Schneider: The Lowest Common Denominator

aftermarketNews/The Pulse: Service Provider Brand Attitudes

Champion Labs Press Release: Do You Know Who Stands Behind Your Filters?  

aftermarketNews: Interview with Terry McCormack, CEO of Affinia Group Inc.

Aftermarket Business World: Explaining Product Grades

aftermarketNews/The Pulse: Top 10 Reasons for Brand Loyalty

New York Times: Database of Unsafe Products

Handyman Magazine: Brake Job Rip-offs - Not using name brand parts

Handyman Magazine: Brake Job Rip-offs - Light weight rotors

Parts & People: All Parts Not Created Equal

AAPEX Express: Supplier Evaluation Standards

Import Automotive: AASA Supplier Evaluation Standards

Canadian Technician: The Demon in the Box

MOTOR Magazine: Automotive Aftermarket Trade Association Launches Worthwhile Awareness Campaign

aftermarketNews.com: " AASA Know Your Parts Exhibit at AAPEX to Demonstrate the Importance of Quality Aftermarket Parts"

Aftermarket Business: Using the house blend?

aftermarketNews.com: The Pulse: Use of Premium Vs. Second Line Parts, Month by Month

aftermarketNews.com: The Pulse: When Suppliers Don't Carry Your Brand

aftermarketNews.com: The Pulse: Are You Willing to Pay More for Parts that Last Longer?

Heavy Duty Aftermarket Journal: Do You Know What You're Selling?

NASTF News: Generic Versus Brand Name Auto Parts: There Is a Difference

AUTOMOTIVE WEEK / THE GREENSHEET: Latest News about KYP

SearchAutoParts.com: "AASA asks, Do you know your parts?"

Counterman: AASA’s Marketing Executives Council Strives to Educate Industry Through ‘Know Your Parts’ Campaign

aftermarketNews.com: “Executive Interview: AASA President and COO Steve Handschuh Talks About the Association's New Know Your Parts Initiative”

AUTOMOTIVE WEEK / THE GREENSHEET: “PERSPECTIVE ... It Will Pay for All in Aftermarket Channel to ‘Know Your Parts!’”

Underhood Service: Perspectives -- Do You Know Your Parts?

The Auto Channel: What’s in a Name: Generic versus Brand Name Auto Parts

The Auto Channel: The Parts in Your Car Make a Difference

Tomorrow’s Technician: “Guest Editorial: Why Product Quality Counts”

Service Executive Commentary: It’s Encouraging to See More Groups Promoting Our Industry

AUTOMOTIVE WEEK / THE GREENSHEET: “Study Defines Accurately What Shops Expect From Suppliers”

Business Week: "Imported Tire Recall: An Importers Worst Nightmare"

Tire Retailing: "Importing Product - The Impact in Court"

Tire Retailing: "Negotiating Import Arrangements - Don't Rely on Luck"