Steve Handschuh

President and Chief Operating Officer
Automotive Aftermarket Suppliers Association
Vice President
Motor & Equipment Manufacturers Association

Steve Handschuh is the president and chief operating officer of the Automotive Aftermarket Suppliers Association (AASA) and vice president of the Motor & Equipment Manufacturers Association (MEMA). AASA, a market segment association of MEMA, exclusively serves and represents North American aftermarket product manufacturers.

As AASA president, Handschuh provides general oversight of all the association’s organizational management. He represents its members on critical business issues by generating dialogue, education and action, which helps provide a stronger, unified voice for aftermarket suppliers.

Additionally, Handschuh provides leadership, direction and administration for all aspects of AASA activities, and works closely with the AASA Board of Governors to maintain a strong focus on providing services and programs that address industry issues and offer members opportunities to advance their business.

An automotive aftermarket industry veteran of more than 30 years, Handschuh served as senior vice president, commercial, at AutoZone. In that position, he was responsible for more than $700 million in sales through more than 3,500 stores. Prior to AutoZone, he worked for NAPA AUTO PARTS/Genuine Parts Co. for 18 years, including serving as NAPA president from 1998-2004. Handschuh began his career as an outside salesman at Mighty Auto Parts where he rose to the position of vice president of sales and marketing.