AASA Marketing Executives Council (MEC): Improving the Image and Strength of the North American aftermarket Supplier

AASA formed the Marketing Executives Council (MEC) in 2006 to engage senior marketing executives of member companies and to help drive key AASA industry initiatives.

Since its inception, the MEC has focused on solving challenges and creating opportunities to improve the image and strength of the North American aftermarket supplier.

The brand recognition, value-added services and long-term business relations of aftermarket suppliers – once held with great esteem – seem to have less importance to customers in today’s competitive marketplace.

The MEC has made its top priority the AASA Aftermarket Supplier Image initiative, slated for kick-off very soon. The council is developing an industry education strategy to help retailers, distributors, program groups, jobbers, shop owners and technicians recognize the value of trusting their domestic supplier to make the best sourcing decisions.

Retailers, distributors, program groups, jobbers and technicians can have confidence in companies that hold membership in AASA, knowing that member companies will provide quality products supported by important value-added services and programs.

This site will be updated regularly as the Aftermarket Supplier Image initiative progresses, so please check back often.

For more information about the AASA MEC and the Aftermarket Supplier Image initiative, contact Jack Cameron at jcameron@mema.org.